Berlin is Calling
Advertising Campaign2020 | Student Work
The Senate Department of Europe & Culture is on a mission to inspire artists to move to Berlin by providing numerous grants to fund their creative passions. This campaign seeks to gain the attention of artists in transition and showcase Berlin as they creative mecca they are missing.
WHAT WE DELIVERED
Art Direction
Copywriting
Brand Idenity
Campaign design
Social tone
Art Direction
Copywriting
Brand Idenity
Campaign design
Social tone
This project was born from the raw desire every artist has to be more, feel more & create more. Why not find that in a city that lives and breathes creativity?
Our vision was to create campaign that would personify the life blood of artists living in Berlin. The visuals, tone, feeling and verbal identities all needed to reflect that ideaology. What we created was both raw and viseral like the people of the city yet strict and strong to showcase the strong artistic foundation of Berlin’s history.
Art Director: ( Myself )
Copy Writer: Lucy Jacobson
Our vision was to create campaign that would personify the life blood of artists living in Berlin. The visuals, tone, feeling and verbal identities all needed to reflect that ideaology. What we created was both raw and viseral like the people of the city yet strict and strong to showcase the strong artistic foundation of Berlin’s history.
Art Director: ( Myself )
Copy Writer: Lucy Jacobson
