Yorkville Murals
Festival Branding | Toronto, ONAugust 26th - 27th 2023
Introducing Yorkville Murals 2023, a festival celebrating the spirit of beloved games. Just like a chessboard plots strategic moves, our festival unfolds as a canvas for creativity.
WHAT WE DELIVERED
Logo Creation
Brand Idenity
Art Direction
Print Design
Social Tone
Mural Planning
Experiential Design
Logo Creation
Brand Idenity
Art Direction
Print Design
Social Tone
Mural Planning
Experiential Design
Our brand identity is ingeniously crafted, drawing inspiration from timeless games to create a visually unique and captivating experience. The logos, fonts, and grid layout are strategically integrated, resembling the familiar patterns and excitement found in classic games. Shapes reminiscent of Xs and Os from Tic Tac Toe, the whimsical colors of boardgames, and the structure of a hopscotch grid form the backbone of our design.
From collaborating with Perrier and Hennessy for game activations, to integrating with local food vendors and rooftop parking lot club into the block's floor plan, every element pushes an engaging consumer journey. This event not only generated brand awareness for all sponsors, profits in food & bev, as well as promised an experience that's not just visually stunning but also immensely enjoyable and memorable.
Lead Graphic Designer: ( Myself )
Graphic Designer: Gustavo Henrique
Creative Director: Claudio Recchia
From collaborating with Perrier and Hennessy for game activations, to integrating with local food vendors and rooftop parking lot club into the block's floor plan, every element pushes an engaging consumer journey. This event not only generated brand awareness for all sponsors, profits in food & bev, as well as promised an experience that's not just visually stunning but also immensely enjoyable and memorable.
Lead Graphic Designer: ( Myself )
Graphic Designer: Gustavo Henrique
Creative Director: Claudio Recchia
Mural on parking garage where we hosted the event ^
Stickers we passed out to all participants ^
Website Experiments and Social Design ^
Interactive Design found throughout the festival ^
Festival Day & Night ^
Check out more here