https://aliceharbeson.com Alice Harbeson Wed, 19 Nov 2025 00:15:28 +0000 https://aliceharbeson.com en https://aliceharbeson.com/Home Tue, 30 Nov 2021 20:47:10 +0000 Alice Harbeson https://aliceharbeson.com/Home Hey, I’m Alice. I’m a designer who thrives in striking a balance between clean and considered outcomes through visual branding, user-focused web design and print media. Scroll to see my latest work below ︎︎︎ https://aliceharbeson.com/Subaru Wed, 16 Apr 2025 18:11:20 +0000 Alice Harbeson https://aliceharbeson.com/Subaru Subaru&nbsp;Logo Redesign &amp; Digital Messaging Dentsu | 2025 Subaru came to us with a bold challenge: to completely reimagine their digital presence and bring greater unity across their apps, in-car experiences, and brand messaging. They trusted our team to lead the creative direction and deliver a vision that not only modernized their platforms but stayed true to the heart of the Subaru community. It was an opportunity to build something meaningful—from the ground up—with long-term impact across every digital touchpoint. <img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/8ef965e7a6aaad4ac3ed618f503358c99d3cdf9dac44b883ac512d3acf79d346/Frame-5.png" data-mid="232969160" border="0" src="https://freight.cargo.site/w/1000/i/8ef965e7a6aaad4ac3ed618f503358c99d3cdf9dac44b883ac512d3acf79d346/Frame-5.png" /> WHAT WE DELIVERED Complete App RebrandsLogo &amp; Visual Identity DesignDigital UI/UX DesignEmail &amp; Collateral Assets Content Strategy &amp; Messaging Website Update Over the course of eight months, my team and I partnered with Subaru to completely redesign and rename their in-car and mobile app experiences. We transformed the Solterra app into Subaru Connect, and reimagined the STARLINK app as the new MySubaru. These updates go beyond just a fresh look—both applications are being rolled out across all vehicle head units and as brand-new mobile apps, complete with redesigned logos and updated email collateral. The goal was to bring stronger cohesion to Subaru’s digital ecosystem and better align the user experience with the brand’s messaging. Both Subaru Connect and MySubaru now live under the umbrella of Connected Services, a new initiative designed to encapsulate Subaru’s mission to keep drivers more seamlessly—and meaningfully—connected to their vehicles and the Subaru community. We also began curating a new campaign, I &lt;3 MySubaru, to bring the Subaru community together under one unified platform. I was part of the logo redesign team, helping shape a bold new visual direction for the brand. Visual Designer &amp; Logo Designs: ( Myself ) Lead UX/UI Designer &amp; Logo Designs: Andrey FilippiGroup Creative Director: Lindsey Murray Creative Director: Jennifer ColdironCustomer Strategy: Dani Yukopila <img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/6f318fc2f042ceefb4a45d02dd5e30ab0b10fa46df5b5e6f563d2bf74d92bf77/Frame-9.png" data-mid="232969174" border="0" src="https://freight.cargo.site/w/1000/i/6f318fc2f042ceefb4a45d02dd5e30ab0b10fa46df5b5e6f563d2bf74d92bf77/Frame-9.png" />The transformation of&nbsp;Solterra ︎︎︎Subaru Connect &amp; STARLINK︎︎︎ MySubaru <img width="1512" height="1132" width_o="1512" height_o="1132" data-src="https://freight.cargo.site/t/original/i/c87b519288f8f9a2081bef54c35bb388bd87004ab6716945bd37b5a358bf8a51/Screenshot-2025-05-08-at-1.01.15-PM.png" data-mid="232969564" border="0" src="https://freight.cargo.site/w/1000/i/c87b519288f8f9a2081bef54c35bb388bd87004ab6716945bd37b5a358bf8a51/Screenshot-2025-05-08-at-1.01.15-PM.png" /><img width="1508" height="1132" width_o="1508" height_o="1132" data-src="https://freight.cargo.site/t/original/i/ce3acc1a05382ad788f59c2830d02c0faf12d93e70082406c2c8d6567f049c92/Screenshot-2025-05-08-at-1.02.06-PM.png" data-mid="232969565" border="0" src="https://freight.cargo.site/w/1000/i/ce3acc1a05382ad788f59c2830d02c0faf12d93e70082406c2c8d6567f049c92/Screenshot-2025-05-08-at-1.02.06-PM.png" />MySubaru brandbook complete with logo guidelines, color analysis &amp; examples of applications to ensure consistent, unified content moving forward. <img width="1510" height="1132" width_o="1510" height_o="1132" data-src="https://freight.cargo.site/t/original/i/55b74b151ff91a9f17761ec25293e4c6614aa5e8ae5d8c24c8fd2e21ed75724f/Screenshot-2025-05-08-at-1.02.29-PM.png" data-mid="232969566" border="0" src="https://freight.cargo.site/w/1000/i/55b74b151ff91a9f17761ec25293e4c6614aa5e8ae5d8c24c8fd2e21ed75724f/Screenshot-2025-05-08-at-1.02.29-PM.png" />Same features as the STARLINK app, completely redesigned as MySubaru. <img width="1510" height="1134" width_o="1510" height_o="1134" data-src="https://freight.cargo.site/t/original/i/473f6057f9dfa07aca18cf672e4de6173839f40e218a07d2e42441cf804f63ec/Screenshot-2025-05-08-at-1.02.39-PM.png" data-mid="232969567" border="0" src="https://freight.cargo.site/w/1000/i/473f6057f9dfa07aca18cf672e4de6173839f40e218a07d2e42441cf804f63ec/Screenshot-2025-05-08-at-1.02.39-PM.png" /> <img width="1512" height="1136" width_o="1512" height_o="1136" data-src="https://freight.cargo.site/t/original/i/9e9f5af439c6f8c9f0160047230340fdcc683b089f034b7d30d1dddb86fe9544/Screenshot-2025-05-08-at-1.02.56-PM.png" data-mid="232969568" border="0" src="https://freight.cargo.site/w/1000/i/9e9f5af439c6f8c9f0160047230340fdcc683b089f034b7d30d1dddb86fe9544/Screenshot-2025-05-08-at-1.02.56-PM.png" />Subaru Connect brandbook complete with logo guidelines, color analysis &amp; examples of applications to ensure consistent, unified content moving forward. <img width="1510" height="1132" width_o="1510" height_o="1132" data-src="https://freight.cargo.site/t/original/i/56ad0e4893b5401b45102a864838131da6f8d334c6ec46c53f8ad1e895982112/Screenshot-2025-05-08-at-1.03.11-PM.png" data-mid="232969569" border="0" src="https://freight.cargo.site/w/1000/i/56ad0e4893b5401b45102a864838131da6f8d334c6ec46c53f8ad1e895982112/Screenshot-2025-05-08-at-1.03.11-PM.png" />Same features as the Solterra app, completely redesigned as Subaru Connect. <img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/016bb919a6ccf8332085788af26e282a4f92a11897177b151e9de0bae7008f24/Frame-19.png" data-mid="232969371" border="0" src="https://freight.cargo.site/w/1000/i/016bb919a6ccf8332085788af26e282a4f92a11897177b151e9de0bae7008f24/Frame-19.png" /> Sneakpeak of I &lt;3 MySubaru&nbsp;Campaign to unify customers. ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Daphne-1 Fri, 09 Feb 2024 21:22:52 +0000 Alice Harbeson https://aliceharbeson.com/Daphne-1 DaphneRestaurant Brand Identity &amp; Print ProductionInk Entertainment | 2023 Step into a realm of unparalleled elegance and indulgence at Daphne, a captivating restaurant and bar nestled in the vibrant heart of Toronto. Inspired by the legendary Greek myth of Daphne, the water nymph who transformed herself into a laurel tree to evade Apollo's pursuit, our establishment exudes opulence with rich hues of gold and green, reminiscent of the lush foliage enveloping the mythical maiden.&nbsp; <img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/b6317426c03627b37b2f9f587694e917399ce1d1ecfb011b0593aa3d4b85c25a/daphne_workingfile-01.jpg" data-mid="204315222" border="0" src="https://freight.cargo.site/w/1000/i/b6317426c03627b37b2f9f587694e917399ce1d1ecfb011b0593aa3d4b85c25a/daphne_workingfile-01.jpg" /> WHAT WE DELIVERED Menu DesignPrint DesignMenu PrintingSocial Tone The team’s vision was to embody the spirit of its namesake, Daphne, as she beckons patrons on a journey of refined pleasure, inviting them to savor the finest culinary delights and imbibe exquisite libations. As the mythical champion of victors and purveyor of excellence, Daphne inspires all to pursue their heart's desires — to revel in the art of fine dining, to toast to life's triumphs, and to luxuriate in every moment. Working alongside a team of interior designers, our restaurant harmoniously came to life. The result is a mesmerizing creation that reminds the viewer of timeless history and a whimsical future. Graphic Designer: ( Myself )Graphic Designer: Gustavo Henrique Creative Director: Claudio Recchia <img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/614348107b4ac049c299ec7714a357b848ffa411c25d04139023b182a10acded/daphne_workingfile-02.jpg" data-mid="204315223" border="0" src="https://freight.cargo.site/w/1000/i/614348107b4ac049c299ec7714a357b848ffa411c25d04139023b182a10acded/daphne_workingfile-02.jpg" /> <img width="12801" height="9610" width_o="12801" height_o="9610" data-src="https://freight.cargo.site/t/original/i/371f0154b3a4a26c26fb32868454053bc9a7461bac275ef65e51f5443532cd1c/daphne_workingfile-05.jpg" data-mid="204315226" border="0" src="https://freight.cargo.site/w/1000/i/371f0154b3a4a26c26fb32868454053bc9a7461bac275ef65e51f5443532cd1c/daphne_workingfile-05.jpg" /><img width="12801" height="9609" width_o="12801" height_o="9609" data-src="https://freight.cargo.site/t/original/i/93033c6f9adfa8d0fceac2a763db73a3d1952360fd36b904eebd1864b4055e1f/daphne_workingfile-03.jpg" data-mid="204315224" border="0" src="https://freight.cargo.site/w/1000/i/93033c6f9adfa8d0fceac2a763db73a3d1952360fd36b904eebd1864b4055e1f/daphne_workingfile-03.jpg" /><img width="12801" height="9610" width_o="12801" height_o="9610" data-src="https://freight.cargo.site/t/original/i/00e983307f62872d27b74b3f6dc16396d0ecdea7030104412ffd0ac8cec91ddd/daphne_workingfile-04.jpg" data-mid="204315225" border="0" src="https://freight.cargo.site/w/1000/i/00e983307f62872d27b74b3f6dc16396d0ecdea7030104412ffd0ac8cec91ddd/daphne_workingfile-04.jpg" /> ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Meta Wed, 19 Nov 2025 00:15:28 +0000 Alice Harbeson https://aliceharbeson.com/Meta MetaDesign system creationDEPT | 2025 DEPT is working with Meta on design systems and social development for Meta for Business, helping build a cohesive, scalable system that will strengthen their brand presence across digital platforms. <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/d418a7596ffd5bd1e7039a8813d1ea1f0f3a2dcb3bf6f378adc5e388a2691ee5/Frame-1.png" data-mid="240816470" border="0" src="https://freight.cargo.site/w/1000/i/d418a7596ffd5bd1e7039a8813d1ea1f0f3a2dcb3bf6f378adc5e388a2691ee5/Frame-1.png" /> WHAT WE ARE DELIVERING Design System Implementation New UI Component Library Updated Social StrategyInsight driven Copywriting &nbsp; Updated Photography Library Since June 2025, I have collaborated with a senior group of specialized creatives, crafting and executing design system components, layouts, and assets in Figma for Meta for Business. I utilize Meta AI to build scalable, production-ready designs that keep the brand consistent across platforms while balancing flexibility, quality, and user experience. PRODUCTION TEAM:Design Lead: Inga RumunCopy Lead: Ramiz ShaikhMotion Designer: Elie KaramCopywriter : Persis Abraham Designs coming soon.&nbsp; ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Yorkville-Murals-Festival-2023 Thu, 30 Nov 2023 15:58:31 +0000 Alice Harbeson https://aliceharbeson.com/Yorkville-Murals-Festival-2023 Yorkville Murals&nbsp;Festival Brand I dentity &amp; Experiential AdvertisingInk Entertainment | 2023 Introducing Yorkville Murals 2023, a festival celebrating the spirit of beloved games. Just like a chessboard plots strategic moves, our festival unfolds as a canvas for creativity.&nbsp; <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/8680fc7c2d419e3d79ab94eddfd5639070794a0dadce9320d37f4317f7e8eaa9/YVM5.png" data-mid="198258413" border="0" src="https://freight.cargo.site/w/1000/i/8680fc7c2d419e3d79ab94eddfd5639070794a0dadce9320d37f4317f7e8eaa9/YVM5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/457108167868edc1c43c86c13e7314425a1319d7deaf77ddf2672d2475517ca2/eye.gif" data-mid="200771331" border="0" src="https://freight.cargo.site/w/1000/i/457108167868edc1c43c86c13e7314425a1319d7deaf77ddf2672d2475517ca2/eye.gif" /> WHAT WE DELIVERED Logo CreationBrand IdenityArt DirectionPrint DesignSocial Tone Mural Planning Experiential Design Our brand identity is ingeniously crafted, drawing inspiration from timeless games to create a visually unique and captivating experience. The logos, fonts, and grid layout are strategically integrated, resembling the familiar patterns and excitement found in classic games. Shapes reminiscent of Xs and Os from Tic Tac Toe, the whimsical colors of boardgames, and the structure of a hopscotch grid form the backbone of our design. From collaborating with Perrier and Hennessy for game activations, to integrating with local food vendors and rooftop parking lot club into the block's floor plan, every element pushes an engaging consumer journey. This event not only generated brand awareness for all sponsors, profits in food &amp; bev, as well as promised an experience that's not just visually stunning but also immensely enjoyable and memorable. Lead Graphic Designer: ( Myself )Graphic Designer: Gustavo HenriqueCreative Director: Claudio Recchia <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/151f86f1a50f7d9bdcd55c387233e649fd89807ab8027a75b91163448c628cea/YVM2.png" data-mid="198258421" border="0" src="https://freight.cargo.site/w/1000/i/151f86f1a50f7d9bdcd55c387233e649fd89807ab8027a75b91163448c628cea/YVM2.png" />Mural on parking garage where we hosted the event ^ <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/5491095825803d98ffc22a216834fb4f6009d55c760db8ebb0bf6d6238944a3f/_stickers.png" data-mid="200771128" border="0" src="https://freight.cargo.site/w/1000/i/5491095825803d98ffc22a216834fb4f6009d55c760db8ebb0bf6d6238944a3f/_stickers.png" />Stickers we passed out to all participants ^ <img width="558" height="286" width_o="558" height_o="286" data-src="https://freight.cargo.site/t/original/i/764ad73bf28e3876e60b49552ae5aa398f57ee1ca9c447eafcedcd14c2c472c9/website.gif" data-mid="206189659" border="0" data-scale="59" src="https://freight.cargo.site/w/558/i/764ad73bf28e3876e60b49552ae5aa398f57ee1ca9c447eafcedcd14c2c472c9/website.gif" /> <img width="1382" height="1306" width_o="1382" height_o="1306" data-src="https://freight.cargo.site/t/original/i/18486f74fc591f30ec257387d31a3ab656f7ba14b433081bd55d93de802993ec/Screenshot-2024-03-06-at-12.08.38-PM.png" data-mid="206188168" border="0" src="https://freight.cargo.site/w/1000/i/18486f74fc591f30ec257387d31a3ab656f7ba14b433081bd55d93de802993ec/Screenshot-2024-03-06-at-12.08.38-PM.png" /> <img width="654" height="1226" width_o="654" height_o="1226" data-src="https://freight.cargo.site/t/original/i/8a3b3337f7e4e575533ad2f75cd4f5c34655b64ffc025a95d1eb5b27c7c0d3b7/Screenshot-2024-03-06-at-12.08.32-PM.png" data-mid="206188119" border="0" src="https://freight.cargo.site/w/654/i/8a3b3337f7e4e575533ad2f75cd4f5c34655b64ffc025a95d1eb5b27c7c0d3b7/Screenshot-2024-03-06-at-12.08.32-PM.png" /> <img width="428" height="864" width_o="428" height_o="864" data-src="https://freight.cargo.site/t/original/i/6b4e3832008979efaf4b6cffca2a63f5ff8ca35976410d201215fe749989dc10/Screenshot-2024-03-06-at-12.08.48-PM.png" data-mid="206188241" border="0" src="https://freight.cargo.site/w/428/i/6b4e3832008979efaf4b6cffca2a63f5ff8ca35976410d201215fe749989dc10/Screenshot-2024-03-06-at-12.08.48-PM.png" /> Website Experiments and Social Design ^ <img width="1146" height="1084" width_o="1146" height_o="1084" data-src="https://freight.cargo.site/t/original/i/600148079acae8e73bfea7d0bb33471b0474dc4765a8be7b8c8c13723f4dbb95/Screenshot-2024-01-04-at-12.46.27-PM.png" data-mid="200773001" border="0" src="https://freight.cargo.site/w/1000/i/600148079acae8e73bfea7d0bb33471b0474dc4765a8be7b8c8c13723f4dbb95/Screenshot-2024-01-04-at-12.46.27-PM.png" /> Interactive Design found throughout the festival ^ <img width="1152" height="826" width_o="1152" height_o="826" data-src="https://freight.cargo.site/t/original/i/f59b6e9ebdca6f9704ef824704f863d893ea53a9f7876317f14408a0cae86d8f/Screenshot-2024-01-04-at-12.46.13-PM.png" data-mid="200773241" border="0" src="https://freight.cargo.site/w/1000/i/f59b6e9ebdca6f9704ef824704f863d893ea53a9f7876317f14408a0cae86d8f/Screenshot-2024-01-04-at-12.46.13-PM.png" /> <img width="1128" height="722" width_o="1128" height_o="722" data-src="https://freight.cargo.site/t/original/i/e312dea94b2a622472560818e04a3b75f9aa170b5cc70fc70a3db61e888c829f/Screenshot-2024-01-04-at-12.47.00-PM.png" data-mid="200772993" border="0" src="https://freight.cargo.site/w/1000/i/e312dea94b2a622472560818e04a3b75f9aa170b5cc70fc70a3db61e888c829f/Screenshot-2024-01-04-at-12.47.00-PM.png" />Festival Day &amp; Night ^ <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/4d0ca2bdebf51bd8674aae5180a121098d8e97c460ebfaf1f400c345364db62d/poster2.png" data-mid="198258613" border="0" src="https://freight.cargo.site/w/1000/i/4d0ca2bdebf51bd8674aae5180a121098d8e97c460ebfaf1f400c345364db62d/poster2.png" /> Check out more here ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Margo-1 Thu, 04 Jan 2024 21:30:08 +0000 Alice Harbeson https://aliceharbeson.com/Margo-1 MargoRestaurant Brand Identity &amp; Print ProductionInk Entertainment | 2023 Margo embodies the essence of tranquil seaside living, bringing the calming allure of the Mediterranean to every element of our brand. From our inception, we've curated an identity that encapsulates the serene experience of being by the sea. <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/066bc4cbda592f2b9ae9f34086cbdbbda8c79a95a0461dbdbfeb3be90b6b661d/2-01-01.jpg" data-mid="200776767" border="0" src="https://freight.cargo.site/w/1000/i/066bc4cbda592f2b9ae9f34086cbdbbda8c79a95a0461dbdbfeb3be90b6b661d/2-01-01.jpg" /> WHAT WE DELIVERED Logo CreationBrand IdenityArt DirectionPrint DesignMenu PrintingSocial Tone The team’s vision was to build a distinctive brand identity that transports the viewer away from any stress. Our unique logo, ingeniously crafted from the intertwining shapes of all letters in Margo, mirrors the graceful silhouette of a tanning woman relawing on a towel, echoing the leisure of mediterranean living. In conjunction with our rebranding efforts, our restaurant underwent a complete renovation, harmoniously aligning with our new identity. The result is a unified and adaptable experience that not only reflects our current ethos but also lays the groundwork for our future growth. It embodies the epitome of our restaurant's essence, inviting patrons to immerse themselves in an experience that is both timeless and evocative of the serene Mediterranean coast. Lead Graphic Designer: ( Myself )Graphic Designer: Gustavo Henrique Creative Director: Claudio Recchia <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/d2eb7c9703ef41a39e990710204fbf7a8b65459fc472c0659a058784ebc05177/half_half.png" data-mid="200776768" border="0" src="https://freight.cargo.site/w/1000/i/d2eb7c9703ef41a39e990710204fbf7a8b65459fc472c0659a058784ebc05177/half_half.png" /> <img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/d1fe8b2893b2b31148e4c1ca8393eb27ff9bc4ce0b82fff6afebb2e837cbee49/half-_-half-5.png" data-mid="200776769" border="0" src="https://freight.cargo.site/w/1000/i/d1fe8b2893b2b31148e4c1ca8393eb27ff9bc4ce0b82fff6afebb2e837cbee49/half-_-half-5.png" /><img width="1776" height="1332" width_o="1776" height_o="1332" data-src="https://freight.cargo.site/t/original/i/ee4461624d9ed3247d813b407da32e1a011dab7b6072ae4c9feedbfc4f5386c4/half_half-2.png" data-mid="200776770" border="0" src="https://freight.cargo.site/w/1000/i/ee4461624d9ed3247d813b407da32e1a011dab7b6072ae4c9feedbfc4f5386c4/half_half-2.png" /> &nbsp;<img width="1920" height="5396" width_o="1920" height_o="5396" data-src="https://freight.cargo.site/t/original/i/3ecdfb977004bbca59651fc2596097c7893bb52ebe677df39f5bcf056ec71d5d/home-page---scroll.png" data-mid="206186913" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/3ecdfb977004bbca59651fc2596097c7893bb52ebe677df39f5bcf056ec71d5d/home-page---scroll.png" /> <img width="498" height="230" width_o="498" height_o="230" data-src="https://freight.cargo.site/t/original/i/a1d782be3da00dfc9cc34c02d386e16816b18449a6b763fbe510e7243e947971/margo-shortclip.gif" data-mid="206186899" border="0" src="https://freight.cargo.site/w/498/i/a1d782be3da00dfc9cc34c02d386e16816b18449a6b763fbe510e7243e947971/margo-shortclip.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3dba08cd96d69fbdb8cf9a17376e6b745e5c5cb65a66eb6378793c768e8febee/website-menu.png" data-mid="206186925" border="0" src="https://freight.cargo.site/w/1000/i/3dba08cd96d69fbdb8cf9a17376e6b745e5c5cb65a66eb6378793c768e8febee/website-menu.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5109b823b9b5ee0726a0c1fedf47805279df40ac1badf532b12d6a1bc65cf313/-view-our-menus--page.png" data-mid="206186920" border="0" src="https://freight.cargo.site/w/1000/i/5109b823b9b5ee0726a0c1fedf47805279df40ac1badf532b12d6a1bc65cf313/-view-our-menus--page.png" /> ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Brooklinen Thu, 04 Jan 2024 19:55:50 +0000 Alice Harbeson https://aliceharbeson.com/Brooklinen BrooklinenDesign Rebrand 2022 Experience the essence of early morning tranquility with&nbsp; Brooklinen Sheets. This design campaign seeks to capture the serene moments of dawn and delves into the quiet beauty of mornings.&nbsp; <img width="1646" height="1232" width_o="1646" height_o="1232" data-src="https://freight.cargo.site/t/original/i/00d61339db9cc139dd51799012b3cb4a05e83fea0e2c9ae56bc7a222d86b2b10/Screen-Shot-2022-05-26-at-3.28.08-AM.png" data-mid="200760712" border="0" src="https://freight.cargo.site/w/1000/i/00d61339db9cc139dd51799012b3cb4a05e83fea0e2c9ae56bc7a222d86b2b10/Screen-Shot-2022-05-26-at-3.28.08-AM.png" /> WHAT WE DELIVERED Art Direction CopywritingBrand Idenity Campaign designSocial tone Through a harmonious blend of visuals and words, we've crafted a reflective tone, inviting you to embrace the peaceful embrace of those early hours.&nbsp; The campaign extends beyond the bedroom, inviting you to carry the familiar embrace of home on your adventures. Whether it's a romantic escapade to the coast or the excitement of settling into a new abode, our sheets become a tangible expression of comfort and familiarity. We believe in transforming every destination into a haven, ensuring that the warmth of home is packed along wherever you wander. Concept &amp; Art Direction: ( Myself ) <img width="1794" height="1346" width_o="1794" height_o="1346" data-src="https://freight.cargo.site/t/original/i/c5255f2b8c1edcc5d21ffe8ab23e70a78b545e8807d0240bee54c4a61f3bfbe9/Screen-Shot-2022-05-26-at-3.30.04-AM.png" data-mid="200760733" border="0" src="https://freight.cargo.site/w/1000/i/c5255f2b8c1edcc5d21ffe8ab23e70a78b545e8807d0240bee54c4a61f3bfbe9/Screen-Shot-2022-05-26-at-3.30.04-AM.png" /> <img width="1798" height="1348" width_o="1798" height_o="1348" data-src="https://freight.cargo.site/t/original/i/3a651c0c4f7a098d9cc37d04d14d0ec58160d97c79e936704d1e708bfece2d62/Screen-Shot-2022-05-26-at-3.28.38-AM.png" data-mid="200760736" border="0" src="https://freight.cargo.site/w/1000/i/3a651c0c4f7a098d9cc37d04d14d0ec58160d97c79e936704d1e708bfece2d62/Screen-Shot-2022-05-26-at-3.28.38-AM.png" /><img width="1772" height="1328" width_o="1772" height_o="1328" data-src="https://freight.cargo.site/t/original/i/21fcd00c6b2b8ce17dbb681a04f79f8ce38d2563308145eafe51cf66fd0c3a46/Screen-Shot-2022-05-26-at-3.30.27-AM.png" data-mid="200760802" border="0" src="https://freight.cargo.site/w/1000/i/21fcd00c6b2b8ce17dbb681a04f79f8ce38d2563308145eafe51cf66fd0c3a46/Screen-Shot-2022-05-26-at-3.30.27-AM.png" /> ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Berlin-is-Calling-1 Thu, 04 Jan 2024 20:05:18 +0000 Alice Harbeson https://aliceharbeson.com/Berlin-is-Calling-1 Berlin is CallingAdvertising Campaign&nbsp;SCAD | 2020 The Senate Department of Europe &amp; Culture is on a mission to inspire artists to move to Berlin by providing numerous grants to fund their creative passions. This campaign seeks to gain the attention of artists in transition and showcase Berlin as they creative mecca they are missing. <img width="3072" height="2306" width_o="3072" height_o="2306" data-src="https://freight.cargo.site/t/original/i/b75dd99bdc97e8fc23e65f5abc6646e550961aa66ed5dbff575b6983088d8313/webpage.png" data-mid="200763736" border="0" src="https://freight.cargo.site/w/1000/i/b75dd99bdc97e8fc23e65f5abc6646e550961aa66ed5dbff575b6983088d8313/webpage.png" /> WHAT WE DELIVERED Art Direction CopywritingBrand Idenity Campaign designSocial tone This project was born from the raw desire every artist has to be more, feel more &amp; create more. Why not find that in a city that lives and breathes creativity? Our vision was to create campaign that would personify the life blood of artists living in Berlin. The visuals, tone, feeling and verbal identities all needed to reflect that ideaology. What we created was both raw and viseral like the people of the city yet strict and strong to showcase the strong artistic foundation of Berlin’s history. Art Director: ( Myself ) Copy Writer:&nbsp;Lucy Jacobson <img width="1360" height="814" width_o="1360" height_o="814" data-src="https://freight.cargo.site/t/original/i/d425225977a61654bd055dc09017a40f10c64c870a5e9f22ad03d765c5e520e0/Screen-Shot-2022-05-03-at-3.04.53-AM.png" data-mid="200761026" border="0" src="https://freight.cargo.site/w/1000/i/d425225977a61654bd055dc09017a40f10c64c870a5e9f22ad03d765c5e520e0/Screen-Shot-2022-05-03-at-3.04.53-AM.png" /> <img width="2246" height="1464" width_o="2246" height_o="1464" data-src="https://freight.cargo.site/t/original/i/c8fdc59c11d20428afe0bbe4636929c357f9ff95203f1ce18d54cbf0fd9857b5/Screen-Shot-2022-01-20-at-9.15.07-PM.png" data-mid="200761013" border="0" src="https://freight.cargo.site/w/1000/i/c8fdc59c11d20428afe0bbe4636929c357f9ff95203f1ce18d54cbf0fd9857b5/Screen-Shot-2022-01-20-at-9.15.07-PM.png" /> <img width="948" height="1470" width_o="948" height_o="1470" data-src="https://freight.cargo.site/t/original/i/baf462e7613d6d144d9037b8c41b9fbdb755ba316d0920599712897358dca6a7/Screen-Shot-2022-01-20-at-9.24.37-PM.png" data-mid="200761015" border="0" src="https://freight.cargo.site/w/948/i/baf462e7613d6d144d9037b8c41b9fbdb755ba316d0920599712897358dca6a7/Screen-Shot-2022-01-20-at-9.24.37-PM.png" /> <img width="2108" height="1344" width_o="2108" height_o="1344" data-src="https://freight.cargo.site/t/original/i/2247ba81a0c30fb6afe5755e47ceda53541d194155d1cf4c13c802fb3f266198/Screen-Shot-2022-01-20-at-10.05.47-PM.png" data-mid="200761017" border="0" src="https://freight.cargo.site/w/1000/i/2247ba81a0c30fb6afe5755e47ceda53541d194155d1cf4c13c802fb3f266198/Screen-Shot-2022-01-20-at-10.05.47-PM.png" /> <img width="1724" height="1148" width_o="1724" height_o="1148" data-src="https://freight.cargo.site/t/original/i/00fd84600fc8de5fba3b761bcf08828ce9ec3ee4774698543cbfd78026316df5/Screen-Shot-2021-11-30-at-3.56.59-PM.png" data-mid="200761012" border="0" src="https://freight.cargo.site/w/1000/i/00fd84600fc8de5fba3b761bcf08828ce9ec3ee4774698543cbfd78026316df5/Screen-Shot-2021-11-30-at-3.56.59-PM.png" /> <img width="1164" height="1798" width_o="1164" height_o="1798" data-src="https://freight.cargo.site/t/original/i/f9085fb7ffbb8a89e23fd6aee53b482c88d25bfe8c0ded45d4810925d8c3e425/Screen-Shot-2022-01-20-at-11.49.24-PM.png" data-mid="200761019" border="0" src="https://freight.cargo.site/w/1000/i/f9085fb7ffbb8a89e23fd6aee53b482c88d25bfe8c0ded45d4810925d8c3e425/Screen-Shot-2022-01-20-at-11.49.24-PM.png" /> ︎︎︎Home Next︎︎︎ https://aliceharbeson.com/Moving-Memories-1 Thu, 04 Jan 2024 20:14:30 +0000 Alice Harbeson https://aliceharbeson.com/Moving-Memories-1 Moving MemoriesVideography Advertising Campaign&nbsp;SCAD | 2020 For people who have to move frequently, it’s hard to know where home is anymore. As time goes on, the things that make them feel at home are their belongings and the memories they hold. This campaign comes from a personal perspective and seeks to encapsulate the melancholy feeling of moving forward. AWARDS&nbsp; &nbsp; Integrated Campaign Gold Regional ADDY 2021 in Film and Out of Home Videography &amp; Copy Writing:&nbsp;(Myself)Concept Partner:&nbsp;Duong Le ︎︎︎Home